Quality human resources and technology spells success for L.A. Hydro-Jet & Rooter Service

Dan says that he targeted those specific markets because he felt that was where the biggest amount of income could be made using his experience as a jetter. " I knew how to use the technology. I could do the work myself." The first year, thanks to a lot of door knocking, and providing the services promised, his billings totaled $100,000.

"This year we're just under a million. I have eight servicemen out in the field, three office staffers, and my wife, Lorrie, who is my partner, started working full-time with me a year ago. Lorrie does sales, marketing, and some internal office management."

As he looks back over his first year, Dan remembers his first job, which was to hydrojet the drain lines for an apartment building's laundry room. That job took 45 minutes.

"I'd picked up my hydrojetting unit just 30 minutes before. In fact, I did the first job on my way home from the supply house. From then on I worked to keep that jetter busy."

Dan also knew that he had to keep his rates profitable, yet competitive. Fortunately, working for the other company had helped prepare him for this particular challenge so there was no problem in setting his service rates. " I knew what the other companies offered, and how to be competitive without giving away the shop. I also knew the level of service those companies charged, and determined to give my customers a better level of services."

Seminars he'd attended while with the other company had taught him that friends buy from friends, and that relationship marketing was the real key to the fast-paced world of Los Angeles. "As far as the jetting goes, I make sure each account is serviced by the same jetting technician call after call. The tech builds rapport with the customer, works more efficiently, and can better respond to any new problems because he knows that customer's service history.

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